PwC

Built the full-funnel GTM motion for the PwC Loyalty services offering, working directly with sales teams and alliance partners like Salesforce.

Conducted a loyalty technology capability assessment to enable a key focus area of future business growth.

Led the delivery of a winning proposal response for a consumer data strategy project.

Led the delivery of a winning proposal response for a loyalty program design and mobile app development project.

Conducted a loyalty technology vendor selection process on behalf of the client to enable their future growth.

Led consumer research initiatives using the Jobs-to-be-Done methodology, consisting of qualitative and quantitative research, to understand user needs and inform product roadmaps.

Built a multivariate testing model to measure personalization-at-scale incrementality on digital channels and identify optimization opportunities to increase conversion rates and order value.

Owned Product for a consumer-facing web app of the multivariate testing model, partnering closely with Engineering and Data teams for delivery.

Developed a loyalty strategy that identified a path to unlocking hundreds of millions in new revenue opportunities and conducted a technology capability assessment to enable the strategy.

Developed an end-to-end data strategy to collect, unify, and activate data to drive new revenue growth across the consumer lifecycle.